"Indeed, Hustler will bend its style rules on occasion. Althoff said that the magazine prefers ‘come’ as a verb and ‘cum’ as a noun in references to ejaculation. But on the magazine’s cover, it would allow ‘cum’ in either situation to get the attention of potential buyers. ‘Cum’ is going to jump out at consumers,’ he said."
— “What it’s like to edit at Hustler Magazine” (via Washington Post Style)